Advertising, Art Direction,
Creative Direction





Advertising Campaign, Digital

CloseUp: Live the Amplified Experience

To celebrate Valentine’s Day, CloseUp toothpaste aimed to reach out to the first dates.


Most people get anxiety which in turn heightens their senses when they are out on a first date. Armed with this insight, a campaign was developed to communicate the proposition of “heighten freshness for heighten emotions”, giving people the confidence they need to embrace and enjoy the amplified experience they get from the heightened senses on a first date.

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