DISCIPLINES

Advertising, Art Direction,
Creative Direction

 

COMPLETED

2017


DELIVERABLES

Advertising Campaign, Digital

CloseUp: Live the Amplified Experience

To celebrate Valentine’s Day, CloseUp toothpaste aimed to reach out to the first dates.

 

Most people get anxiety which in turn heightens their senses when they are out on a first date. Armed with this insight, a campaign was developed to communicate the proposition of “heighten freshness for heighten emotions”, giving people the confidence they need to embrace and enjoy the amplified experience they get from the heightened senses on a first date.

© 2017 Wilson Lai. All Rights Reserved.