DISCIPLINES

Advertising, Art Direction

 

COMPLETED

2017


DELIVERABLES

Advertising Campaign

Lifebuoy: Seeing is Believing

Up to half of all men and a quarter of all women do not wash their hands properly after going to the toilet. To prompt people the need for proper hand wash habits with anti-bacterial hand soap, the campaign Invisible Enemy is developed.

© 2017 Wilson Lai. All Rights Reserved.