Smiggle: Inspire Their Future Today

DISCIPLINES

Advertising, Art Direction, Copywriting, Creative Direction

 

COMPLETED

2015


DELIVERABLES

OOH Advertising, Magazine

 

RELATED

Young Singaporean parents see Smiggle's products as nothing more than just playful stationery.

 

Armed with the insight that young Singaporean parents are obsessed with the future of their children, this campaign promotes how the fun and engaging elements of Smiggle products can propel their children to be imaginative and creative, which in turn inspires their future careers.

 

Based on this proposition, the Inspire Their Future Today campaign is developed.

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