HAVE A LOT OF THINGS
Creative Process Journal 4
OTHER PRINTED MATTER
Smiggle: Inspire Their Future Today
Advertising, Art Direction, Copywriting, Creative Direction
OOH Advertising, Magazine
Young Singaporean parents see Smiggle's products as nothing more than just playful stationery.
Armed with the insight that young Singaporean parents are obsessed with the future of their children, this campaign promotes how the fun and engaging elements of Smiggle products can propel their children to be imaginative and creative, which in turn inspires their future careers.
Based on this proposition, the Inspire Their Future Today campaign is developed.
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