The MeMe Generation Zine

DISCIPLINES

Art Direction, Editorial Design,
Graphic Design, Research

 

COMPLETED

2017


DELIVERABLES

Publication

 

RELATED

Creative Process Journal

The 52-page zine reflects millennials' common behaviour of challenging the status quo and as one of the most diverse generation. It focuses on the demographics consumption behaviours, preferences and expectations of brands. It includes findings from primary research conducted with Singaporean millennials and case studies of commercial brands that showed glimpse of the five shared values.

© 2017 Wilson Lai. All Rights Reserved.