HAVE A LOT OF THINGS
Creative Process Journal 4
OTHER PRINTED MATTER
The MeMe Generation Zine
Art Direction, Editorial Design,
Graphic Design, Research
Creative Process Journal
The 52-page zine reflects millennials' common behaviour of challenging the status quo and as one of the most diverse generation. It focuses on the demographics consumption behaviours, preferences and expectations of brands. It includes findings from primary research conducted with Singaporean millennials and case studies of commercial brands that showed glimpse of the five shared values.
© 2017 Wilson Lai. All Rights Reserved.